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Re: Sony Clie 760c

From: Jon Knight <>
Date: Mon, 4 Mar 2002 09:47:41 +0000 (GMT)

On Fri, 1 Mar 2002, Doug Sutherland wrote:
> I am very displeased with the cost of systems for blind people and
> people with poor motor skills. I bought a keyboard for $450 that
> is for people who can't type on normal keyboards, it's probably
> worth $70. The cost of speech synthesizers, braille keyboards, and
> all kinds of alternative devices are sickeningly expensive. In my
> opinion people are taking advantage of this market, and I think
> it's flat out wrong to do that.

I thought that when I first saw lots of the AAC devices that my then
housemate showed me (he was doing a Design Technology PhD and had started
to work on what was effectively a wearable computer that ended up being
disguised as a bumbag and leather bound book).  He pointed out that one
possible reason for the high cost was that market the companies were
aiming for was relatively small.  Therefore they needed to make a high
percentage markup on each item to cover their costs and still make a
profit.  If they could produce 100 million instead of 100, the fixed costs
would be a smaller percentage of the total cost of the product and so the
price could be reduced.  Its the same argument that HMD vendors have put
forward.

He was very keen on producing an AAC device that would be useful for the
target audience but would also (possibly with a small change in hardware
software) be attractive to the wider market.  Partly so that the
production runs could be bigger and partly so that non-AAC users with lots
of cash (business, etc) could effectively be subsidising poor AAC users
(no/low paid jobs, etc).  Its a tricky path to walk because (for example) 
the keyboard for his target users would have been useless for a person
like me who didn't have a speech impediment/poor motor skills; it was way
too big for me.  Likewise the small QWERTY keyboard I'm typing this on
would be useless to them (they can't read or write for one thing, plus
many had poor motor control). You need to work out how powerful to make
the "core"  part of the systems (CPU, batteries, etc) and make the I/O
modular.  If you're going to empower users you've also got the headache of
finding connectors that they can deal with but that won't just pop undone
at the first snag.  Not easy from what I saw of his work. 

Good luck with it though Doug - if you crack it you'll improve a lot of
people's lives (and who knows, maybe make the odd penny or two yourself
along the way? :-) ).  Oh, and its good to have you back posting to
the wearhard mailing list again - you're an ideas factory!

Tatty bye,

Jim'll

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